About Toni Ruokolainen
Meet Toni Ruokolainen, a bootstrapped founder and revenue architect helping B2B scaleups ($10M–$100M ARR) scale NRR without scaling headcount.
Hi, I'm Toni. Let's stop scaling headcount to force growth.
If you are a leader at a B2B scaleup (10M-100M ARR), you know the trap: to grow revenue, you keep hiring more Sales and CS reps. You want your product to do the heavy lifting, but your data is scattered, your onboarding is leaky, and you can't tell which accounts are ready to expand until they actually call you.
As a former B2B SaaS product manager with a PhD in Computer Science, I bring a rare blend of commercial strategy and engineering rigor to the table.
I’ve lived the frustration of "flying blind." You know your product has market fit. You wouldn't be at $10M+ ARR otherwise. But you also know you are leaving money on the table because you lack the systems to systematically turn users into retained, high-value accounts.
I started my consulting practice to solve this specific gap. I am not a marketing agency, and I am not a "staff augmentation" firm. I operate as a solo Revenue Architect with a very specific philosophy: I deliver clarity, not dependency.
My goal is to come in, build the deployment-ready systems you need to scale Net Revenue Retention (NRR), and then hand the keys over to your team.
I work with C-level leaders and VPs to:
- Fix the Leaky Bucket: Reverse-engineer your "First Value" flow so you stop burning cash on signups that never activate.
- Operationalize Retention: Move beyond vanity metrics (like generic DAU) to track the specific "Team Habits" that actually predict long-term account health and retention.
- Automate Expansion: Build the "Whale Detectors" and Product-Qualified Account (PQA) scoring logic that tell your sales team exactly which accounts to call, and when.
Security and Precision
Because I work with your most sensitive customer data, I don't take shortcuts. My academic background means I treat data security with scientific discipline. I operate on a strict "Zero-Trust" protocol, using encrypted local partitions and secure drop zones to ensure your data is protected as a liability while I turn it into an asset.
Building What I Preach
My advice isn't theoretical. I am also the founder of GrowthCues, a warehouse-native product intelligence engine. I am building the tool that automates the very logic I deploy for my consulting clients.
I’m a bootstrapped solo founder, which means I don't hide behind a corporate brand. I value integrity, direct communication, and results over slide decks.
If you are tired of guessing why accounts churn or want to implement a Product-Led Sales motion without hiring five new data analysts, let's have a chat.
Book Your Revenue Architecture Call
Let's see if we can find the signal in your noise.
You can also connect with me on LinkedIn:
Ready to Transform Your Product Growth?
Let's discuss your specific challenges and see if I can help you find a clearer path forward.
Foundation First
Build a solid, trusted analytics foundation before moving to advanced insights.
Actionable Insights
Focus on insights that directly impact your growth levers and business outcomes.
Hands-On Partner
Work directly with me, not a junior team member. Personal attention to your challenges.