Turn Messy Product Data Into Governed GTM Signals

I offer deployment-ready Revenue Architecture for B2B Scaleups who want to decouple revenue growth from headcount. Instead of open-ended advisory retainers, I deliver fixed-scope technical deployments and strategic systems. The core services are:

• The Signal Foundation: A 1-week deployment sprint to replace fragmented SQL with an opinionated, governed GTM signal architecture (dbt package) so Product and Sales share a Single Source of Truth.
• The Activation Engine: A 4-week architectural sprint to distinguish between a single user's 'Aha!' and true customer activation by discovering and driving the "Team Habits" that predict long-term account retention.
• The Expansion Engine: A 4-week architectural sprint to implement Product Qualified Account (PQA) logic, helping Sales target high-intent "Whales" without adding headcount.

My primary focus is on B2B SaaS Scaleups operating a Hybrid (Product + Sales) motion. You likely have a Product team and a Sales team, but they are disconnected: Product is shipping features, and Sales is cold-calling, with no governed "Data Bridge" between them. While the 4-week Engines are designed for mature scaleups (€10M–€100M ARR), the 1-week Signal Foundation is frequently deployed by earlier-stage teams needing to fix their baseline tracking before they scale.

I am an Architect, not an Agency. Agencies sell "Labor" (hours); I deliver deployable capabilities (Systems).

• ✅ Deployment-Ready Specs: Agencies give you slide decks; I give you opinionated dbt packages, Reverse ETL push specs, and SQL recipes your developers can actually use.
• ✅ No "Junior" Hand-offs: You work directly with me. You don't pay senior rates to have a junior analyst learn on your dime.
• ✅ Speed vs. Training: Hiring a VP of Growth takes 6 months and costs €150k+. I deliver the strategy and the system in weeks for a fraction of the cost.
• ✅ The "Zero-Risk" Standard: I build architectures in isolated schemas so there is zero risk to your production pipelines.

The argument is Efficiency. You are currently solving growth problems by adding headcount (Sales Reps or generic PMs). That kills your margins.

1. Decouple Revenue from Payroll: The Expansion Engine helps you close more Enterprise deals without hiring more SDRs. It makes your existing team more efficient.
2. Stop Building Waste: Building the wrong tracking or data models burns expensive developer hours. My sprints provide exact technical specifications and codified logic, preventing months of technical debt.
3. The ROI of Retention: This is a one-time CaPex investment that fixes OpEx leaks. Improving NRR by just 5% compounds your valuation significantly.

Yes. In fact, "Messy Data" is exactly why I built The Signal Foundation.

If your data is fragmented, where Product defines an "Active Account" one way and Sales defines it another, we do not attempt advanced predictive scoring. Instead, we run a 1-week deployment sprint. I drop a proprietary, battle-tested dbt package directly into an isolated schema in your warehouse. We strip out the noise, codify your baseline logic, and establish a governed Single Source of Truth before we ever build the high-ticket Activation or Expansion engines.

I follow a "Sprint" model to ensure speed and clarity:

1. The Diagnosis: We start with a 15-minute Alignment Call to map out your current baseline and confirm architectural fit.
2. The Baseline: If your data is messy, we deploy The Signal Foundation to get your data warehouse and CRM perfectly aligned.
3. The Capability Architecture: For Engine sprints, I design the advanced dbt specs, scoring models, and Reverse ETL specs asynchronously.
4. The Handover: I present the final deliverables, the GitHub repositories, and the "Transfer of Ownership" plan to your team.

I don't do hourly estimates, complex SOW negotiations, or open-ended retainers. Everything is a fixed project fee so you know exactly what you are paying for from day one.

• For the 1-week Signal Foundation: The €4,500 fee is billed 100% upfront to secure your deployment slot.
• For the 4-week Engines (Activation & Expansion): I use a low-friction deposit model. You pay a €4,500 deposit upfront to secure the slot and fund the initial Data Readiness Audit. If your data passes the audit, the remaining project balance is invoiced on standard Net-14 terms. If your data fails the audit, the project stops, I keep the deposit for the forensic roadmap I hand over, and you are never billed for the rest of the engine.

I do not promise "magic numbers" (e.g., "30% growth overnight"), but I do guarantee Systematic Capability. You can expect:

• Certainty: A mathematically verified, governed definition of "Activation" and "PQA" that Sales, Product, and Data all agree on.
• Velocity: Your engineers save weeks of writing SQL boilerplate because they get "Ready-to-Code" specs and dbt packages.
• Precision: A Sales team that stops cold-calling blindly and focuses only on high-intent accounts.
• Transferability: Your team gets the assets, code, and capabilities I design, to fully own and maintain.

Because I am executing complex data analytics, I use a built-in safety valve to protect your investment:

1. The Safety Valve Guarantee: For both the Expansion and Activation Engines, I execute a Data Readiness Audit during Week 2. If I cannot find a statistically significant correlation between user behavior and revenue/retention in your data, I trigger the safety valve. I keep the initial €4,500 deposit for my time (which covers the baseline architecture analysis), and I hand you a forensic roadmap of exactly what your engineering team needs to fix. You are never billed for the remainder of the project.
2. General Satisfaction: We conclude every engagement with a "Transfer of Ownership" session. If the specs or strategies are not crystal clear for your team to execute, I will refine them immediately at no cost.